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Public Relations Strategy

Topic: Answer questions on Public Relations Strategy

Order type: Coursework


READ:, and answer the following five questions. Every question’s answer is not less than 4-5 sentences.

Assume public relations consultancy is working for a new lobby group, the Campaign Against Nasty Tucker (CAN’T for short). CAN’T has been set up by health experts, academics and concerned ordinary citizens to campaign for national legislation that would restrict advertising of, and sponsorships by, packaged food, especially soft drinks, alcoholic products and packaged food with high levels of sugar.

The case questions

1: List the primary target publics for the campaign – and say why have chosen them.
2: Who are the tertiary target publics for the campaign? What role would the tertiary target publics selected
3: List secondary target publics for the campaign.
4: Further classify the target public segmentations by
• Enablers
• Limiters
• Active publics
• Non-publics
5: Which of the non-publics have identified would need to be become aware and active for the campaign to succeed? Why?



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