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Consumer Behavior: College student smoking

This is an assignment for my Consumer Behavior class.
You will need to answer the 3 questions below in 15 lines ( 5 lines for each question) based on the subject which below
Subject: “Suppose you wanted to form highly negative attitudes toward smoking among college students. VERY BRIEFLY (five lines max for each)”

Questions to answer from subject:
– Which attitude component would you focus on? Why?
– Which message characteristic would you use? Why?
– What type of appeal would you use? Why?

Here is a website that I found about attitude component and appeal ( this part is located below the page on the website). For the message characteristics you need to do some research.

http://www.consumerpsychologist.com/cb_Attitudes.html

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