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Preparing a report containing information that may be used for a marketing plan

Your task is to prepare a report containing information that may be used for a marketing plan.

Identify iPhone from Apple Inc. In your report you should include but not limited to:

The current marketing situation with background data on the market segments, product, competition, and distribution. Keep this discussion brief.

Market analysis through a SWOT analysis. Make sure to discuss the SWOT analysis adequately.

Objectives with goals for sales volume, market share and profit. These goals should be realistic.

Marketing strategies with details of the 4Ps (i.e. Product, Place, Price, Promotion).

Make sure you explain why the strategies are relevant and how they relate to the market analysis, objectives and goals above.

Clearly justify your argument. In your discussion of Promotion, you need to identify the communication objectives, discuss and justify the communication channels and the communication mix you would use to address these objectives.

There is no need to focus on the details of action plans, projected profit and loss figures and controls.

** your report should include introduction, headings, subheadings (if any) and conclusion.

** Course text book: Kotler, P, Keller, KL, Ang, SH, Leong, SM and Tan, CT 2013, Marketing management: an Asian perspective, 6th edn, Pearson Education South Asia Pte Ltd, Singapore. (ISBN: 9789810687977)


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