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Effect of Apple inc – iphone on marketing mix

• What impacts to the factors on the 4Ps?
• Do I need to consider making any changes to the Ps?
• Do any of the factors have any impacts on the target market? If so, does this mean a change in the 7Ps?
Marketing Mix Recommendations
• Based on the research you have conducted you are required to make recommendations for adjusting the marketing mix.
• The recommendations need to be substantial and you are required to consider adjusting the following elements:
o Target Market
o Marketing Objective
o Product, Price, Place & Promotion
o Process, People & Physical Evidence

 

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