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he research question is:

Are human brain responsible for purchase decisions?

and a few questions under that:

What are the factors that affect our decisions in terms of purchase?
Why we choose a specific product instead of other? Coca cola instead of Pepsi for example…
How can advertising affect consumers brain?
– The academic sources

Writing the thesis depend on these books, as my professor approved it:

1- Introduction to Neuromarketing & Consumer Neuroscience, by Dr. Thomas Zo�ga Rams�y, May 13, 2015. It’s a new book in Neuromarketing.

2- Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, by Patrick Renvoise and Christophe Morin, Sep 30, 2007.

3- Neuromarketing in Action: How to Talk and Sell to the Brain,
by Patrick M. Georges and Anne-Sophie Bayle-Tourtoulou, Dec 28, 2013.
and you can use any academic sources with these books.


Drawing up the plan of research: no more than 3 pages..

The steps of preparation developed before will lead to writing the plan of research. It will include:

– The definition and an accurate paraphrasing of the subject
– The research problem
– The set of hypotheses
– The evaluation of the necessary fields
– The familiarization with various methods �


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