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Groupon Case Study: Decisions! Decisions! Decisions!

Assignment Questions

1. What are the key decisions that Andrew Mason has made during Groupons brief history? How have these decisions influenced Groupons evolution as an Internet-based business?
2. How would you describe the decisions identified in your response to question 1 in terms of programmed and nonprogrammed decision making?
3. How would you describe these decisions in terms of the rational, bounded rationality, and garbage can models of decision making?
4. How, if at all, has creativity and intuition played a role in the decisions to found and rapidly expand Groupon?
5. Suppose that you think the market for group-based online coupons has great potential, and that you desire to enter the competitive fray. What factors would you consider in making a decision on whether or not to become a Groupon competitor?

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